Marking in the retail sector is changing fundamentally. Whether 2D Code, PPWR or Digital Product Passport - REA is your partner for practical, cost-efficient and regulatory-compliant implementation. With our experience from the pharmaceutical industry, we will accompany you into the FMCG future.
The change in FMCG - Why act now?
With the GS1 Sunrise 2027 initiative, one thing is certain: the classic EAN barcode will be replaced in retail by 2D codes (2D code in retail) such as DataMatrix or QR. At the same time, the new EU packaging regulation (PPWR) demands greater recyclability and traceability. The Digital Product Passport (DPP) complements this with product-specific information in machine-readable form.
For manufacturers in the FMCG sector, this development entails far-reaching changes - in packaging design, coding and marking systems and process integration. Early action enables implementation with foresight - often more efficiently and cost-effectively than expected.
A GS1-compliant 2D Code contains significantly more information than a classic EAN barcode. Typical contents:
- GTIN (article number)
- Best before date (BBD)
- Batch number / serial number
- Material information (for recycling processes)
- Link to digital product data (e.g. GS1 Digital Link)
The integration of such data not only increases traceability, but also creates the prerequisites for more efficient processes, automated inspections and a better information situation along the supply chain.
Requirements and challenges in implementation
- Selection of suitable printing technology (depending on material, layout and speed)
- Ensuring code quality in accordance with ISO/IEC 15415
- Integration of coding and verification into existing lines
- Mapping of regulatory required content
- Adaptation of layouts, labels, software and data flows
The requirements are complex - but you don't have to solve them alone. Whether you have initial questions or specific challenges: We support you with experience, clarity and non-binding advice - so that your line is fit for 2D, PPWR & more.
- Development & production in Germany
- Integration of all common technologies (inkjet, laser, label)
- Inline code verification in accordance with ISO standards
- Interfaces to ERP, MES, traceability
- Project support from requirements analysis to series production
Direct printing, labels, laser marking - each tailored to the packaging and line.
Primary, secondary and tertiary packaging at a glance - including recycling requirements and print tests on sustainable packaging materials such as monomaterials.
Code verification inline or offline according to ISO/IEC 15415, 15416 or 29158.
From requirements analysis and software integration to complete series release - with training and support.
Implementation taking into account GS1 Sunrise 2027, PPWR and DPP.
Various product information can be provided using 2D Code. For the consumer, access to product details is increased, while retailers can increase their efficiency through accurate data and supply chain information. High first-pass reading rates of 2D retail codes, which are particularly crucial at the point of sale, can be achieved with the high resolution REA JET HRs.
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Code verification for FMCG (checking, serialization and 1D/2D Codes)
The EU packaging regulation (PPWR) aims to reduce packaging waste and promote the circular economy. It stipulates that all packaging has to be recyclable by 2030. The regulation sets targets for reuse and recycling and promotes the use of recycled materials in new packaging. The PPWR applies to all EU member states.
The Digital Product Passport (DPP) is an EU initiative to promote the circular economy. It will contain information about products such as their origin, composition and recyclability. The DPP will be introduced gradually, starting with batteries in 2026, with the aim of promoting sustainability, transparency and more efficient resource management.
FMCG stands for Fast Moving Consumer Goods and refers to fast-moving consumer goods for everyday use. These include food, drinks, cosmetics and cleaning products, for example. These products stand out due to their high turnover rate. The FMCG market is characterized by large brand manufacturers and intensive marketing activities.