Driven by PPWR, the Digital Product Passport and the rise of 2D codes, packaging is becoming more complex, more connected and more demanding than ever before.
New materials challenge traditional marking, while new regulations require full traceability across the entire value chain.
This transformation puts marking and verification technologies to the test.
Because without reliable identification, there is no traceability – and no compliance.
What used to be a simple code has become a critical link between product, data and regulation.
Marking is no longer just part of the process – it is at the center of it.
One partner for marking and verification
REA combines marking and verification solutions from one source.
Each technology operates independently – and can be seamlessly connected when required, ensuring reliable performance and consistent code quality across every application.
New materials, new regulations, new demands - and marking technologies that must keep up.
Discover our latest innovations designed to perform under real production conditions: from reliable coding on challenging materials to high-speed marking and integrated verification.
Reliable marking on challenging materials - especially monomaterials. Permanent, additive-free coding directly in the material.
High-resolution coding designed for DPP requirements. Larger print heights for reliable, scalable product identification.
Marking and verification in one integrated workflow. Create, print and verify codes - all in a single process.
The next level of code quality verification.
Setting new standards for precision, reliability and compliance.
Networking. Hot topics. Real insights.
Where packaging challenges meet real answers
- PPWR & Sustainable Packaging:
What really works when materials and regulations change. Expert discussion: Pack & Connect - PPWR in Practice - Digital Product Passport (DPP):
How to implement traceability across systems, lines and markets. Expert discussion: Pack & Connect - DPP Reality Check - 2D Codes in Retail:
What the shift from barcode to 2D really means for brands and packaging. Expert discussion: Pack & connect - 2D in Retail - PACK & CONNECT - The Afterwork Edition:
Continue the conversation in a relaxed setting: 11.05.2026
Ask questions. Get answers. Connect with experts. Reserve your spot now.